Compassionate Copywriting for the Senior Care Industry
Clear. Caring. Engaging.
Working in the senior care industry is more than a job, it's a mission.
Your company is enriching lives, protecting dignity and serving with compassion. Your work has a clear impact on seniors and you are dedicated to making a difference.
You’re supporting The Silent Generation and Baby Boomers to ensure they…
Live a full, vibrant and healthy life with a strong sense of community;
Feel respected in their care;
Have diverse opportunities to continue to explore their interests
Your company is not just selling a product, a service or a facility. You’re building trust and relationships. You are creating loyal customers who believe in what you do and depend on you to deliver.
Your customer base is increasing as the “silver tsunami” continues. The audience for your services which now includes multiple generations is becoming broader. Their interests and preferences are becoming more diverse.
This isn’t a problem. It’s an opportunity.
You need to stay ahead of the industry and meet your customers where they are. The manner in which you convey your message must be engaging and clear for all of your stakeholders — from The Silent Generation to Baby Boomers to their adult children.
Marketing trends are changing rapidly and the way different generations consume content is significant. In addition to traditional marketing methods, it is vital to adapt quickly to meet those needs.
Your customer acquisition strategy must include high-quality content presented across various mediums.
That’s where I come in as your senior care copywriter.
My name is Marie, your senior care copywriter.
I craft compelling content that is on-brand and reflects your mission and values. I hype your business to motivate customers and increase their interest.
I approach writing for seniors the same way your business cares for them — with compassion, empathy and understanding.
I optimize your marketing efforts by ensuring your messaging is clear, engaging and represents your brand accurately.
Your work is changing the lives of seniors. Let’s make sure they notice.
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Services
Forget the writer’s block and staring at a blank document while you have other deadlines to meet. I’ll take care of the writing, you spend time doing the work you enjoy that helps your business thrive.
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Portfolio
Read through sample pieces that exhibit varying tone and appeal to different audiences. You’ll see how I skillfully engage with a customer. I’m eager to add this marketing punch to your company.
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About Me
I’m a solopreneur who will give your copywriting the attention it deserves. Learn more about me and how we can make a positive impact on your brand together. Ready to collaborate? Me too!
Increase Customer Engagement
The right copy allows your customer to be seen. They feel a connection to your mission, product or offering.
I’ll help you maximize this relationship to grow your loyal customer base.
Your senior care company needs to stand out in a sea of competitors.
Your company is made up of:
Forward-thinking innovators helping to develop life-changing solutions;
Compassionate executives who lead with the mission of helping others;
Committed leaders who genuinely care about the population they serve;
Creative planners providing meaningful experiences
Your offering can make a difference. It assists our senior citizens by helping improve their quality of life.
It hasn’t always been easy.
The senior industry has experienced a myriad of challenges in recent years:
Covid-19;
Labor shortages and supply chain delays;
An increase in demand from customers with varying needs;
A changing landscape in marketing and the need to leverage technology to appeal to your diverse customer base.
That has not stopped your commitment to serving our seniors. Your business is rising to the challenge and optimizing your messaging to connect with your ideal audience.
Now, for all that work to make a difference, you need your clients to know about all that you offer. To connect with it. To see its potential, its advantages and how it provides a solution for them.
But, how?
Stand Out. Don’t rely on cookie-cutter copy that doesn’t capture the essence of your offering. Grab your customer’s attention with effective storytelling and allow them to visualize themselves or their family members using your services.
Connect. Motivate your audience to take the next step whether it be booking a tour of your facility, joining your tour group or adding your product to their cart. Compelling copy encourages action.
Add Value. Provide content that is as useful as your services themselves. Use copy that will explain the transformation of your offering rather than exclusively stating facts and features.
I can help:
End the marketing guessing game
Stop throwing darts at the proverbial marketing wall! Through thorough research, I gain an understanding of your customer and how they will best respond to your product or offering.
Develop high quality content specific to your target audience
High-quality content is a marketing must. I will ensure your content is presented in a manner that resonates with your target audience and helps to build your relationship.
I Write to Support:
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Senior Care Products
Companies that develop and provide premium products to make life easier for senior citizens.
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Senior Living Communities
Whether it be an independent living or assisted living community, companies who use the quality of life and senior engagement as their North Star.
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Elder Care
Businesses that connect skilled and compassionate caregivers for those senior citizens who wish to age in place.
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Travel Companies
Companies that cater to seniors in their tour offerings.
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Senior Services
Brands that help seniors and their families manage daily tasks like running errands, moving planning or home maintenance.
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Senior Expos
Traveling expos that present products, communities and services to seniors.
Impactful Copywriting Services
Attention-Grabbing Website Copy Package
Starting at $1050
All marketing roads lead to your website. It’s the public’s home base when it comes to your company.
I produce clear website copy that accurately captures your brand and speaks to your ideal customer.
This package includes:
Three pages of website copy
Thorough review of your current website
Keyword Research
Content using Search Engine Optimization (SEO) to increase your Google ranking
Professionally edited
Engaging Monthly Blog Package
$600
Blogs are a powerful marketing tool. They provide valuable content as well as showcase your knowledge and values. They are an excellent way to establish your authority in your field and increase website traffic.
I provide blogs that keep your customers engaged with your content and company.
This package includes:
Two 1,000 word blog posts per month
Subject research
SEO optimized content
Professionally edited
Results-Oriented
E-mail Sequence Package
Sequence of Five E-mails $300
E-mail marketing builds a relationship with your customer. It allows you to introduce your brand or to showcase a new product or offering.
I help you cut through the overwhelming amount of content online and put your message front and center – right in your customers’ inbox.
Poised to Purchase Product Description Package
Five Product Descriptions $250
You’ve developed an amazing product. You know it. Your customers should know it too.
Product descriptions can be the final selling point before a customer hits “buy.”
I write enticing and concise product descriptions that delight your customers.
A la Carte Services
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One Page of Website Copy
Priced per Project
A fully-functioning website is a marketing must. You may not need the whole package at the moment but need help revamping a single page. We’ll discuss your needs and I will offer a proposal with the assigned rate.
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Individual Blog Posts
$300
Need help getting started with a blog? Your marketing staff are all on vacation? Whatever the case is — I’ve got you covered!
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Product Descriptions
$50 per Product Description
Selling just a few items you need to hype? No problem!
The Senior Care Copywriter
I’m Marie, founder of The Write Hype and a senior care copywriter.
I write to help companies that are helping seniors live full and healthy lives. As a copywriter, my writing and research skills converge with my passion for supporting businesses that are making a positive impact.
I use storytelling to add a human feel to your messaging — to allow your customers to feel as though they’re being guided with care and intention. Your customer feels seen and your brand can convey its authenticity.
I am committed to elevating the work of senior care companies that enrich the lives of senior citizens. I look forward to collaborating with you — simply click the button below for your free 20 minute consultation.
Portfolio
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![Two computers on a desk with a lamp and plant.]()
Effective Website Copy Blog
This write-up details the steps integral to writing effective website copy. I wrote this for another copywriter’s website. I employ the same practices when writing website copy to grab your audience’s attention and keep them engaged.
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![Woman holding a pen and writing]()
Sustainable Swaps Blog Post
Click below to review this blog post that provides its audience with numerous sustainable alternatives to three common contributors to waste. This piece acknowledges a common problem, relates to the reader and provides clear solutions.
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![Laptop on a desk with note pad and pens]()
Leisure Listicle Blog Post
A casual piece on Medium.com, this blog was written in an informal and playful tone. The listicle format provides readers helpful information while also appealing to an audience that prefers to skim content.
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![Paper with pens]()
Sample Product Description
Notice how the product description piques interest by allowing the customer to picture themselves using the item. Clear and concise storytelling is an effective method for customers to understand what you are selling.
FAQs
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A copywriter motivates your customers to act. Copywriting uses research, psychology and persuasion.
With my copywriting knowledge in your corner, it adds more bang to your marketing punch.
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SEO stands for “Search Engine Optimization”. Essentially, it’s matching the search terms from your customers with the language in your copy. This allows search engines to prioritize your content, making it easier for your customers to find you. My services include SEO optimized copy to increase your visibility.
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I guarantee my work will be well-thought out and composed. We will work together through two rounds of revisions to ensure your satisfaction with the final product.
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Absolutely! I’m certainly happy to discuss multiple projects.
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All work will be sent via Google Docs with the appropriate formatting included. This will allow for easy uploading on your end.
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Great question! As a copywriter, my job is to promote your business so your customer and audience is engaged. I write to hype (read: promote) companies I believe in.
The Process to Get Effective Copy for Your Senior Care Business
Initial Discussion
Schedule a 20 minute free consultation by pressing the button below.
We’ll discuss your goals and address your questions. If we’re a good fit, we’ll move to step two.
Proposal, Contract and Deposit
Two business days after our consultation you will receive a proposal. The proposal will include a list of suggested projects.
Once the proposal is accepted, I will send you a contract and invoice. A 50% deposit will be required to secure availability.
Editing and Completion
Upon submission of the product, the remaining 50% of payment will be due. You then have two weeks to review which includes two rounds of revisions.
Contact Me
I look forward to discussing how I can help your business thrive!